What is the meaning of social media, is social media importance, advantage of social media, Example of social media. What are the benefits of social media for business owner’s.
Meaning of Social Media
Social media can be defined as a system of computer technology that is based on sharing ideas, information and thoughts through the building of network, communities and platform. You can comfortably access social media through your smart phone, tablet, and computer via a website based software or application.
Why is it called social media.
It Called social media because is a platform where you can entertain, Communicate with people within or outside the place you stay even globally.
A lot of online business do go on social media because it is the only place where you can carry out any transactions that will earn you huge.
Marketers use social media as a channel where they derive their audience. Social media will help you build up loyalty of current customers and audience, and are willingly to be there for you any time. General people or marketers use facebook, instagram, twitter, wechat ,zoom and Snapchat to reach out to their audience. Imagine when the richest man is using social media platform as a place to channel his audience.
Type of Social Media
Media sharing such as Instagram, Snapchat and youtube: in this type of social network photography, live video, Animation video are been used to communicate in this platform. As a marketers that will like to use this platform you need to start with making image of video that will be beneficial to you in terms of getting your maximum audience for your business. For you to make a proper decision on this platform, you should consider your resources and your audience. It will help you a lot also running campaign can or will help you maximum your audience.
Social network such as Facebook, twitter: this type of social network you can use it to interact or associate with different people and company on the platform. This platform can help you reach the types of audience you want, be it company or individual.
The benefits are :
They encourage different individual or business to interact and share information and even make transactions. This platform is the best in optimizing online campaign for business.
Discussion forum such as Quora, Naira land: this type of social media are channeled for user to find, sharing and discussing different types of information and news. Let’s say this is the oldest way of running social media campaign but trust me they have a lot of users.
Why is social media important
Social media is important because it helps you to reach out to your loyal customers and engage your audience without minding their various Location. Social network is used to create revenue and sales for your self.
Build a community –: With social media you can build a lot information within your audience by spreading your message. It makes it possible for your audience to promote your content.
Good reputation of your brand ––: Social media can’t offer you 100% percentage protection because customers may likely report there various good and bad intentions of your products or services rendered and it can be the downfall of a business but they are been reviewed after each complaint. So it is important to review your products before serving your customers.
Benefits of social media
For the part decades now, social media is one of the top influencer in the society. It have made communication so much flexible and fast between different people that is known and unknown people.
Communication: Communication is one of variable resources that is used between marketer and audience, and social media has made it so much easier and fast for people. Customers can comfortably send their feedback anytime and anywhere.
Website Traffic: Through social media you can get quality traffic by sharing your link on the platform for your audience to click and read your post.
Business Awareness: With your brand on social media platform and also with your good content, then your attention will be gained by your potential customers.
Cost Price: Your brand maybe cheaper than other brands out there depending on your budget.
Building Relationship: Social media is not only for marketers indeed you can find a life partner from any part of the world.
Learning: You must not depend on your work that is your content. Sometimes you have to read and understand others people insight in terms of writing. You read their content and also grab some points maybe while writing your content it will be helpful.
Educating Yourself: Sometimes when you are bored, you can go online and check the recent update maybe about technology, lifestyle and so on. Social Media has created a lot of opportunities for people especially the teenagers. There is no doubt that social media has gained large audience and with technological advantage, it has become the basis of communication due to ones comfort and it’s availability 24/7.
Social media is a tool that enables it users share content and participate in social makertering. So globally, Social media is very important. Though the use of social media has it positive and negative effect on human. Social media has been a great medium to reach out and grow yourself and business. Social media gives opportunities like encouraging people to be comfortable enough to ask questions on any issue maybe life or business. The primary purpose of the social media is to draw people closer to each other. Talking about the impact of the social media, it brought about one to one conversation with people (strangers), business, it enhanced online education and you can get your certificate without much stress, enabled easy communication, a lot of researches and knowledge growth. Since social media emergence, it has been a great help and strength for her people. Reaching out to people is the bedrock of the social media which has a lot of goal to the people such as your audience, your friends, togetherness, companionship and love one’s and they are achieved when we accept the fact that social media is reliable.